Loasen
BRAND
Loasen BI
We Look At The Essence by Natural Ingredients
Loasen derives its meaning from 'look at the essence'. It is a brand that desires to convey the healthy beauty of nature.
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- LOASEN BROWN
- CMYK 0 70 100 60
- RGB #7B3500
- PANTONE P32-16U
luxury by applying brown shades that express
a coconut's peel and healthy soil (Earth). Loasen's colors are the main factors that convey what it means to be “Loasen-like”.
We use color values specified for each media properties, but if the difference in brightness and saturation are severe, we base it on the Pantone color.
We look at the
essencefrom nature.
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The overall form uses a
strong stroke to convey the strength and influence of the great nature -
The alphabet O expresses the coconut and the edges of the letter's lines expresse the leaves of the coconut as the motif.
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The formative of the alphabet,
which is drawn by an uninterrupted single stroke,
expresses the use of natural ingredients as the main ingredient. -
Reinforced the alphabet molding ratio from the middle point, representing the discriminative advantage and confidence of Loasen product users.
Coconut story
The History of Coconut
Coconut oil is a medical place with a
history of about 5,000 years, traditional
medicine in India.
Coconut oil has been used in 'Ayurveda'
for prescriptions for strengthening and
healing immunity and has been used in
folk remedies not only in India but also
in many countries around the world
where coconut is grown.
COCONUT STORY
In particular, people in Southeast Asia have
used a variety of coconut berries that can be
easily seen around their homes, and the
shells make clothes, and the water contains
enough minerals, so it has been used as a
natural mineral called divine water. While
conducting epidemiological investigations to
improve people's health in some countries, it
was found that the health-related indicators
were better in other areas, even though
lifestyles and habits were almost similar, the
more coconut trees were found, and
researchers thought that the correct answer
to this phenomenon was in coconut.
However, among the areas where I like to eat coconut, there is a deviation in health-related indicators (especially immune diseases), so I conducted a deeper study, but I couldn't get an accurate answer, so I found the answer in a very small mountain village.
In the village, there was a custom of eating coconut fruit with porridge or boiling it, and when I looked at the coconut oil, it fermented and had a completely different taste and aroma from regular coconuts.
As a result of checking the fermented coconut oil by many researchers around the world, an excellent immune function that has not been confirmed in coconut oil so far has been confirmed, and when we checked the ingredients, we confirmed that it is
What is Lauric acid?
Lauric acid is a human substance that maintains immunity in the body of animals, and while it is rarely found in plants, coconut is the only plant that contains 50% of coconut oil and is more than 5 times more than mainly lauric acid-containing animals.
the mother's breast milk
grew up with breast milk are much more
immune than those who grew up with milk
powder (containing about 1-2% of lauric
acid), and the reason why we recommend
breast milk to children is also the love of
mothers who want to give them a high
immunity.
COCONUT EFFECT
Through continuous research, fermented coconut oil
has a strong antiviral and antibacterial effect, and it
is beneficial to the human body, such as helping to
improve the skin barrier by reducing inflammatory
factors, improving oral health, metabolism
promotion, hair improvement, and skin moisture.
The fermented coconut oil and coconut water fermented solution used in LOASEN contains the mother's warm love to give her child immunity.